I don't see myself as a writer. I see myself as a storyteller who believes in a happy ever after. - Loretta Kendall

Author Loretta KEndalL


Loretta started her life with a dream and a story in her mind. As long as she can remember, she was a storyteller, sharing stories with her friends with an overactive imagination. After 22 years as an image consultant in the entertainment industry, she revisited her love for books and writing. She created Lux Local Magazine to promote indie artists, photographers, and models across the globe as well as continue her work as a makeup artist, photographer, and graphic designer.

Loretta began writing fanfiction in 2017 and went on an amazing writing journey that leads to the completion of several novellas and novels on popular book apps. This is where she really got the feeling that she had a passion for creating beautiful and unique, happy ever after romance storys.