Copyright © Loretta Kendall since 1999

 Image Consultant * Author * Photographer

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Loretta Kendall is a professional image consultant with over 20 years of experience. Loretta has been involved in various projects from the runway, photoshoots, print, pageants, film, and more. She began her career in modeling and entertainment as a teen and, was signed with her first agency in 1998. She developed a love for the fashion industry at a young age through design and art.

Former owner/founder of the Louisville Fashion Network with over 200 members at its peak. Loretta now focuses on her work through Loretta K Image Consulting and LUX Local Magazine Editor-in-Chief. 


Her work as a makeup artist/stylist can be found in salons across the US in the pages of Inspire Quarterly, Solis Magazine, and Surreal Beauty to name a few. Her career has allowed her to work with celebrity clients such as rapper Obie Trice, Laura of ANTM Cycle 13, Drop Dead Diva's Justin Deeley, and playboy model Nikki Ryan. Loretta's extensive experience and knowledge of the industry give her the ability to provided clients of all walks of life a creative and unique point of view.


Loretta is a fitness enthusiast, pro wrestling fan, cat mom, and romance and Sci-fi writer. See the Author link for more info on where to find her newest novels.